PADDY POWER
Overview  Paddy Power is Ireland’s largest bookmaker (established in 1988) although they are a relative newcomer to the UK sports betting scene (they have around 95 UK shops).
Their website is bright and appealing and is easy to navigate around. It is also is quite entertaining and has a humorous approach to the editorial. Make sure you sign up for the weekly emails as they are sometimes very funny although if you are easily offended don't! Odds are normally good (very much so on football) - they also provide quite extensive “novelty” markets so if you like betting on markets such as a celebrity couples baby names / winner of X factor / Christmas number one 1 etc then this is where you will find odds. Their customer service is good with a dedicated help centre (free phone number) and 24hr email support although the telephone service is not 24/7. Withdrawals are always very quick and are normally received the next day. As you would expect of a "premium" online gaming operator they have something for everyone whether it be casino, poker, games or even bingo.
Current sign up offer
A freebet worth £20 once you have bet £10 . Here is video showing how to use the free bet
Offers
They have become known for their offers such as when they paid out over £1million in refunds on the 2008 Champions league final when they offered refunds if Ronaldo scored (he duly obliged).They also paid out on Stoke being relegated from the premiership in 2009 after 2 games - they subsequently finished comfortably in mid table...! Money Back Specials: these can cover virtually any sport and feature predominately racing and football. All the latest Paddy Power moneyback specials are here.
Best odds guaranteed: They also provide a nice service so you can see how much extra you have made if your selection “drifts” and still wins.
Paddy power 4fold refund: Refunds offered if your bet is winning at half time but not at full time
Faller insurance: Money back as a freebet if your horse falls
They regularly email with “reload” offers and also offer bonuses to first time users of the games, casino and mobile sections of the site.
Last Man Standing: This is excellent if you fancy testing your football knowledge against your friends or the general public. All the details are here
Paddy Power mobile : A good and easy to use mobile betting service. Here are the details
They have an excellent games section that is explained in a detailed video here
Summary
A great bookmaker and definitely one to sign up with. The daily Money Back Specials are well worth looking at. Only criticism here is that the odds on the events featuring Money Back Specials (in particular the horse racing) are sometimes not the most competitive. My rating: 9.5/10 | 
