As you would expect from a solely online operation with big backing, the website is easy to navigate around and well set out.

It will come as no surprise that Sky Bets odds on big football matches are just about as good as any other bookmakers with odds on other sports that they tend to cover such as snooker and darts also very competitive. Horse racing is also well represented and they don’t tend to cut these odds as quickly as some other bookmakers.

Customer service is not 24/7 (although it’s open till midnight every day). Response by live chat is very friendly and effective and emails are also answered quickly.

Withdrawals take an average of 48 hours.

The site also offers Poker, Bingo and a Casino (Sky Vegas).
 
The "boss?! look busy" icon in the top right of the site is also excellent if you are having a cheeky bet at work!

Current sign up offer

£10 matched bet. If you sign up through the link above you can also take part in their loyalty offer which will give you the chance to earn another £25 of free bets.

Sky Bet is constantly running competitions that are normally free to enter and these can be found in the promotions tab on the left of their homepage.

Soccer Saturday super 6: Predict the correct scores of six selected games and you could win £10,000 with prizes for the top yearly entrants as well as lost of weekly prizes. Details are here

They also have very regular "price boost" offers during major horse racing events and “added value” on horse racing daily.

Loyalty offer- Upto £60 of free bets to be gained  
 
Summary

A thoroughly modern website with all the latest gadgets/applications which you would expect from a major media organisation, although disappointing when it comes to free bets and offers. If football betting is your thing then you can’t really go wrong here.

My rating: 8/10